To bring a human quality to the production and the sense that informed choices on behalf of individual clients were being made behind the data generation. We felt the best way to do this was to combine graphic & live action film with data-led graphics in a real-life environment. We pulled together a small crew and the one day shoot took place on a normal working day and featured actual staff. This meant keeping the costs lower but also minimum disruption for the business.

We worked with the client to develop their brand identity in animation, including an animated ident for Accuen which they could use in other comms. They were keen to avoid the traditional data/technology tropes and wanted something that felt open and approachable to people who were more used to dealing with traditional media.

The concept and design work, shoot, editing, animation and compositing were all done by Content Creatures.