Our client, PMG, are the parent company for several ad-tech businesses within WPP’s Group M stable. We were approached to create an opening film for their new learning and development portal. The online tool had been created with the facility to be re-skinned and used by a number of different brands across multiple territories. However our animation was to be used as the opener for all markets.

As typography and language can be brand and territory specific, this narrowed our creative opportunities. Likewise, we were mindful that any characters that featured, would need to cover a broad spectrum of diversity found within PMG. With all this in mind, we proposed an animated learning and development video guided by the strategic thought, ‘Your Point of View’.

We suggested this route because Career Pulse is a portal that empowers staff across PMG to own their career. Each scene is designed from a different persons’ point of view. Through changing the hand design, we were able to simply show diversity. The creative shows users literally taking the platform into their own hands; changing, interacting and taking control.

The video is designed to be bright and vibrant, eye-catching and refreshingly short, so that users engagement levels are high throughout.